LightMix is proud to provide another year of ENGAGE conference support for NICE Actimize. We developed the original branding theme, and designed the websites, along with all supporting digital, and print marketing materials, and signage for client events series in London and New York for over 1,000 attendees.
The branding concept was intended to visualize AI use in software solutions. The campaign included a variety of digital marketing, motion, and static advertising for social media, outdoor advertising, and email marketing. We developed graphical elements with patterns and bright colors to symbolize AI aspects and creatively integrated them across various media.
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We developed a visually striking graphical element and used it consistently across various marketing materials for maximum visual impact.
The website featured video and motion components to maximize registration and engagement.
