Small Business

Kids charity website design and marketing

September 17, 2015

Website design for kids charity We designed new website for Car Donation for Kids service – Carsgofar.org. The website is for Neshama Foundation, a non-profit organization focused on funding different programs for kids. Website design for this kids charity involved initial content design, creative development, search engine optimization and ongoing maintenance and updates. Website is designed with WordPress CMS, responsive and is followed by social media presence. We also designed follow up marketing materials including infographics and promo banners for the charity. Do you have a kids non profit or charity that needs visual redesign and marketing campaign? Contact us…

Conference Branding

February 5, 2015

LightMix developed conference branding and series of marketing and promotional products for NICE Actimize. Following parent company event branding guidelines we developed consistent branding theme and desgined electronic and print products. Marketing materials included website, emails, signs, PowerPoint presentations, badges, maps, books, postcards, infographics and other specialty products. If your organization is interested in developing conference branding materials, please contact us for proposal.

LightMix client, eBeauty.com, lights up Times Square Pink

October 28, 2014

LightMix client, EBeauty.com, a non-profit organization which supports women undergoing cancer treatment, lights up Times Square pink for National Breast Cancer Awareness Month. We are proud to be part of this effort and grateful for the opportunity to provide EBeauty with creative support for the Times Square signs and displays and EBeauty website and identity. #LightTimesSquarePink

B2B rebranding – guest lecture at University of Maryland MBA

January 21, 2014

B2B Rebranding and Marketing B2B organization LightMix founding partner and designer Alex Gordiyenko, was invited to provide a guest lecture to MBA at the Robert H. Smith School of Business at the University of Maryland this week. The course, “Business to Business Marketing,” features an experiential learning environment leveraging outside speakers from her client base and from the local community’s thriving technology and startup sector. Mr Gordiyenko discussed topic of B2B rebranding in organizations on small and larger scale, challenges and strategies applied. Small organizations transformation process is quite different from that applied by larger organizations. Rebranding small organization is a limited…

Not provided Google Analytics – how to extract the data

September 21, 2013

Extracting and interpreting the data from “not provided” keywords New rise of “not provided” is causing a lot of headaches for many marketers and website owners. This article describes a simple and effective method of how to dissect Analytics data and get to the bottom of the “not provided”information. Initial data for those not familiar with the “not provided” in Google Analytics issue. Google stopped allowing website owners to view all data on keywords used to reach the website due to privacy issues. Ironically, this is not the case with paid advertising data… Website owners seeing more and more of…

Marketing eBook design, developing effective eBooks improves lead generation

September 6, 2013

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to action. It is important to realize value of a short well-organized promo material which allows to grab the users’ attention when they are conducting research. More and more visitors of websites target narrow subjects looking for specific data, value added content rather then general information….

Content Management System Comparison

August 31, 2013

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie hands for the client. Open source systems are bulkier, and do not work well for very specific tasks. Typically smaller to medium size websites are opting for open source with more complex systems being built on proprietary platforms. Comparison between the content management systems can’t…

Avoiding costly print production and graphic design mistakes

July 26, 2013

Common mistakes in print and production process. Many designers with web design expertise are inexperienced in print production and lack understanding print process to design consistent visual system which includes web and print products. One of common mistakes is in hiring one firm to design branding and identity, while retaining another for website and third print marketing campaign. This approach is quite common and seemingly caries lower cost. In fact, cost can be as much as 100-200% higher or more compared to hiring one group with expertise in all areas. Moreover, mistakes are common and require project management by the…

Why crowdsourcing design work is a bad idea

July 22, 2013

Why crowdsourcing design is a very bad idea for any organization. Saving a dollar is great. But when it comes to saving on professional service, saving cost on retaining freelance CPA, freelance doctor, or freelance attorney would look silly to most. In the past years a growing number of crowdsourcing sites and sites that promote spec work – speculative work – work where people compete in order to get paid – grown to allow clients redefine how much they want to spend on creative projects and trying to fit into minimum budget while retaining maximum scope of work. This approach…

Improving your landing page conversion rate

July 12, 2013

How to improve your landing page conversion rates. Out of ten landing pages, nine will have poor conversion rate on average. Finding the best performing combination takes substantial amount of effort and investment. One of key elements lost during the process is time, leading to loss of sales. Analysis of the performance based on limited amount of information becomes critically important. Following these simple steps to determine performance deficiencies of your landing pages Check to see if you forgot to eliminate links that can take user off the page to other parts of your website. Quite often, landing pages are…

Top ten reasons to invest into website redesign

July 4, 2013

Top ten reasons why your organization will benefit from redesign of your website. If you are considering upgrading a website, you may be challenged by time it will take, cost, commitment, right personnel, disruption of current business. Why fix it if it ain’t broken? Over past three to five years, if your website hasn’t been upgraded you are missing out on number of very important technological changes which start to affect usability, performance and search engine ranking leading to gradual decrease in leads and conversions. What factors contribute to this? Technology updates and especially search engine algorithm changes, make content…

Content development strategy and ideas

June 30, 2013

Content development strategy, tips and ideas. Ongoing changes in search engine algorithms made old strategies obsolete and relevant and engaging content becomes crucial in improving SEO for any business. Development of quality and sticky content making your organization a valuable resource of industry-specific information is a great strategy to gain more credibility with users and search engines. Developing valuable content vs spamming Many outsourced SEO services deliver volume and low quality. A systematic, professional and thoughtful approach to creation and improvement of your content is a must. Positioning organization as a leader in a field is not always easy to…

Top branding and identity challenges

June 2, 2013

Branding is far wider then business identity and involves actual user experience of your organization brand, products, services, personnel, support etc. When user experience is taken into account, branding and marketing strategy will help develop business. What are top branding challenges organizations face today? Catching up with technology Many organizations continue allocating smaller share to digital media despite changes in trends, user behavior and different requirements then 10 years ago. Understanding how users interact with brands today is critical in developing overall communication strategy. Same approach that worked over past 25 years will not work, should be modified to utilize…

Email newsletter templates and email newsletter design

May 15, 2013

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need to develop a workflow of email communication, determine where emails are obtained, contact possible email rental services and decide which email newsletter distribution service you will use. Design a conversion system In email communication, similar rules apply as in many other media. Users will not…

Evaluate website for invisible problems which can affect performance

May 4, 2013

Evaluate your website performance. Avoid falling a victim to invisible threats. There are many problems hidden form inexperienced view, which can cause long-term pain for the website and their owners. Think of it as a patient, with an unknown illness, and only way to find out is when it is too late and it is time to go to ER. Similarly, taking care of a website, while it is still operating well, is important to prolong its’ lifespan. At the same time, it is not a good idea to try to extend it too long, as it becomes stale and…

Building stronger brand by building trust

April 27, 2013

Build stronger brand and get more leads by building trust with prospects. One of the most common problems of marketing new or even established services or products is in making incorrect assessment and assuming that customer can trust you. Trust, by itself, is nothing other then branding asset, which is acquired over long period of time. The lack of exposure of brand to a particular group of users usually means a lack of trust, which must be overcome with a new prospect. Typical challenges which many businesses face are in prioritizing efforts and budgets. Sometimes, building confidence lags behind after…

Optimize your lead generation pages following these three strategies

April 19, 2013

Optimize your landing pages on your website following these three simple strategies. We designed hundreds of different successful landing pages and often hired to create full campaigns or optimize existing landing pages and all customers struggle with the same issues when it comes to how to better present their offering to the end customer. It’s not easy to formulate the offer, it’s even harder to ensure that leads that come from landing pages convert to customers at good rate. Unfortunately, the dark truth of confusion marketing industry is in not bringing long term customers, but rather going after statistical success….

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