LightMix Design Studio Blog

B2B rebranding – guest lecture at University of Maryland MBA

January 21, 2014

B2B Rebranding and Marketing B2B organization LightMix founding partner and designer Alex Gordiyenko, was invited to provide a guest lecture to MBA at the Robert H. Smith School of Business at the University of Maryland this week. The course, “Business to Business Marketing,” features an experiential learning environment leveraging outside speakers from her client base and from the local community’s thriving technology and startup sector. Mr Gordiyenko discussed topic of B2B rebranding in organizations on small and larger scale, challenges and strategies applied. Small organizations transformation process is quite different from that applied by larger organizations. Rebranding small organization is a limited…

Celebrating 15 Years of Business Excellence

January 15, 2014

15 Years of Success This winter LightMix celebrates 15 years in business. In what seems like a century in web terms, we thrived and perfected our approach, developed many long term relationships with great organizations and have excellent staff to handle any type of project. Over 15 years LightMix evolved into one of the leading Washington DC multi-disciplinary design firm now working with leading corporate, non-profit, federal government customers as well as small start-up businesses. View LightMix home page design through the years below.

Problems outsourcing SEO offshore

January 5, 2014

Is relying on SEO offshore consultant a good idea? Think again. We all see lucrative pricing and constant bombardment of spammy offshore SEO offers. No decent SEO company will resort to spamming customers. Despite the obvious too-good-to-be-true proposals, many still consider them part of their SEO strategy. In reality, outsourcing SEO offshore is a dangerous endeavor poised with a lot of risk and at best delivering marginal, not long-lasting result. In recent months, after Penguin updates in Google, SEO requires more and more content marketing and social media as well as building overall value of the website. Most offshore SEO companies…

Not provided Google Analytics – how to extract the data

September 21, 2013

Extracting and interpreting the data from “not provided” keywords New rise of “not provided” is causing a lot of headaches for many marketers and website owners. This article describes a simple and effective method of how to dissect Analytics data and get to the bottom of the “not provided”information. Initial data for those not familiar with the “not provided” in Google Analytics issue. Google stopped allowing website owners to view all data on keywords used to reach the website due to privacy issues. Ironically, this is not the case with paid advertising data… Website owners seeing more and more of…

Marketing eBook design, developing effective eBooks improves lead generation

September 6, 2013

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to action. It is important to realize value of a short well-organized promo material which allows to grab the users’ attention when they are conducting research. More and more visitors of websites target narrow subjects looking for specific data, value added content rather then general information….

Content Management System Comparison

August 31, 2013

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie hands for the client. Open source systems are bulkier, and do not work well for very specific tasks. Typically smaller to medium size websites are opting for open source with more complex systems being built on proprietary platforms. Comparison between the content management systems can’t…

Avoiding costly print production and graphic design mistakes

July 26, 2013

Common mistakes in print and production process. Many designers with web design expertise are inexperienced in print production and lack understanding print process to design consistent visual system which includes web and print products. One of common mistakes is in hiring one firm to design branding and identity, while retaining another for website and third print marketing campaign. This approach is quite common and seemingly caries lower cost. In fact, cost can be as much as 100-200% higher or more compared to hiring one group with expertise in all areas. Moreover, mistakes are common and require project management by the…

Blog

B2B rebranding – guest lecture at University of Maryland MBA

Celebrating 15 Years of Business Excellence

Problems outsourcing SEO offshore

Not provided Google Analytics – how to extract the data

Marketing eBook design, developing effective eBooks improves lead generation

Content Management System Comparison

Avoiding costly print production and graphic design mistakes

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