Blog

Downsides of using locked-in proprietary hosted platforms for web development

When developing web applications, organizations are often presented with a challenge of selecting between custom development or development based on proprietary hosted platform. While development based on proprietary hosted platform may seem like a viable option with potential advantages (like comparatively stable platform, availability of pre-built modules or plugins), it also has very serious long-term downsides that need to be carefully considered. Long-term downsides and considerations 1. Web system will not be portable, client will be locked into a proprietary solution 2. Possibly higher cost and longer development timeline (or functionality trade-offs) as certain desired functionality may be beyond existing capabilities…

Firstshare website redesign

LightMix released second generation of FirstShare.com extending our portfolio of financial website design with website connecting individual investors with corporate Direct Reinvestment Programs (DRIPs). LightMix completely redesigned user experience and UI and updated and expanded website functionality (custom back-end application) which includes user registration and users’ management, multi-level free and paid membership, user accounts management, referral service for DRIPs, and Admin panel for managing system settings. http://www.firstshare.com/

Maximize effectiveness of lead generation campaigns

How to maximize effectiveness of lead generation campaigns. We are often asked what would you recommend us to do with our website to improve its conversion. Not all sites are the same, but the process for creating well-performing page that delivers leads can be similar no matter your industry. When your organization relies extensively on PPC advertising, it is critical to have your website, landing pages optimized for best performance following best practices and basic logical and design rules. Website vs Landing Page Many times we see websites used as destination for PPC traffic. This is by far the easiest…

Website redesign for Sweet Futures Commodities Brokerage

LightMix redesigned marketing website for commodities and futures brokerage Sweet Futures. Website is built in wordpress and includes detailed information about trading platforms, brokers advantages, opening account and lead generation components. http://www.sweetfutures.com/

Corporate website redesign for Edge C Group

Extended our 6+ year long relationship with Edge C Group LightMix designed and developed third generation of their corporate website. New website is built on heavily customized WordPress platform, features new corporate identity and new visual language developed by LightMix. Website provides access to the company’s product and services, including monthly/yearly subscription functionality, and access to sample research articles. This project is Phase 1 of a 3-phase project which involves corporate website, custom Client Portal application (currently in development by LightMix), and future mobile application. http://www.edgecgroup.com/

Website redesign for financial trading platform for leading OTC institutional broker

Work life balance infographic design

Work life balance Infographic design for NEA Members Benefits