Branding

LightMix Showreel – video, animation, and motion graphics

July 14, 2021

Check out the recent showreel of our video and animation work! Do you use video and animation in your marketing? If you are building a marketing campaign or promoting a brand, video content is critical for user engagement. We can help you turn any digital asset into an engaging video or animation making your promotions and content more sticky and more noticeable. We work with brands to create storyboards, refine scripts, develop visual concepts, produce artwork or live footage, record voiceovers, and create a custom animation. Contact us to discuss your project!

Work life balance infographic design

June 21, 2016

Work life balance Infographic design for NEA Members Benefits

Conference Branding

February 5, 2015

LightMix developed conference branding and series of marketing and promotional products for NICE Actimize. Following parent company event branding guidelines we developed consistent branding theme and desgined electronic and print products. Marketing materials included website, emails, signs, PowerPoint presentations, badges, maps, books, postcards, infographics and other specialty products. If your organization is interested in developing conference branding materials, please contact us for proposal.

LightMix client, eBeauty.com, lights up Times Square Pink

October 28, 2014

LightMix client, EBeauty.com, a non-profit organization which supports women undergoing cancer treatment, lights up Times Square pink for National Breast Cancer Awareness Month. We are proud to be part of this effort and grateful for the opportunity to provide EBeauty with creative support for the Times Square signs and displays and EBeauty website and identity. #LightTimesSquarePink

Event branding design

April 28, 2014

Event Branding Design for NICE Actimize Global Client Forum LightMix designed annual client forum for New York based financial services firm. Event branding and design included development of new style, creation of primary and secondary brands for three world forum locations – New York, Paris, Hong Kong, signage design, event website design, postcards, ID tags, event programs design, displays, PowerPoint presentations templates, presentations and many more items. Event branding included numerous items for each of three locations where event is held. LightMix designed hundreds of marketing materials including over 3 dozens signs, banners, 3 50-page booklets, event website, numerous emails,…

LightMix receives Best-in-Class IMA award for nonprofit website design

January 27, 2014

Award winning nonprofit website design for Rural Data Portal project. VIENNA, VA — LightMix Design Studio, a full-service web design and graphic design firm serving customers in technology, nonprofit, financial, healthcare, legal fields worldwide, today announced that it has been awarded Best in Class by the Interactive Media Awards™ for its work on nonprofit website for the The Rural Data Portal by HAC. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in Nonprofit. The judging consisted of various criteria, including design,…

B2B rebranding – guest lecture at University of Maryland MBA

January 21, 2014

B2B Rebranding and Marketing B2B organization LightMix founding partner and designer Alex Gordiyenko, was invited to provide a guest lecture to MBA at the Robert H. Smith School of Business at the University of Maryland this week. The course, “Business to Business Marketing,” features an experiential learning environment leveraging outside speakers from her client base and from the local community’s thriving technology and startup sector. Mr Gordiyenko discussed topic of B2B rebranding in organizations on small and larger scale, challenges and strategies applied. Small organizations transformation process is quite different from that applied by larger organizations. Rebranding small organization is a limited…

Marketing eBook design, developing effective eBooks improves lead generation

September 6, 2013

Developing effective marketing eBooks boosts lead generation and conversion. (Recent examples of our eBook design) Many organizations fail to recognize effectiveness of well-designed marketing eBooks. Over past 10 years concept of eBooks evolved from something people read on their kindle to important asset targeting lead generation with fast bits of critical data and call to action. It is important to realize value of a short well-organized promo material which allows to grab the users’ attention when they are conducting research. More and more visitors of websites target narrow subjects looking for specific data, value added content rather then general information….

Content Management System Comparison

August 31, 2013

Content Management Systems Comparison Tips Content management system comparison is a very important task, often misguided by not fully understanding production cycle, hidden long term costs and other factors. Usual choice before development team and a client is selecting open source and customizing it vs custom CMS application. Custom CMS applications are proprietary and tie hands for the client. Open source systems are bulkier, and do not work well for very specific tasks. Typically smaller to medium size websites are opting for open source with more complex systems being built on proprietary platforms. Comparison between the content management systems can’t…

Avoiding costly print production and graphic design mistakes

July 26, 2013

Common mistakes in print and production process. Many designers with web design expertise are inexperienced in print production and lack understanding print process to design consistent visual system which includes web and print products. One of common mistakes is in hiring one firm to design branding and identity, while retaining another for website and third print marketing campaign. This approach is quite common and seemingly caries lower cost. In fact, cost can be as much as 100-200% higher or more compared to hiring one group with expertise in all areas. Moreover, mistakes are common and require project management by the…

When it is time to refresh brand identity

July 17, 2013

When it is time to refresh your brand identity. Many corporate brands require redesign due to many reasons including change of direction, name change, time in business, product changes and administrative reasons. Deciding when to change existing brand identity and when to venture into redesign is important. Quite often marketing team develops elaborate transition strategy and decide to implement change of branding slowly and strategically. To help identify when your old brand will no longer support updated business initiatives use the following basic questions: Does my current brand carry attributes to support current lineup of products? Is current messaging still…

Top branding and identity challenges

June 2, 2013

Branding is far wider then business identity and involves actual user experience of your organization brand, products, services, personnel, support etc. When user experience is taken into account, branding and marketing strategy will help develop business. What are top branding challenges organizations face today? Catching up with technology Many organizations continue allocating smaller share to digital media despite changes in trends, user behavior and different requirements then 10 years ago. Understanding how users interact with brands today is critical in developing overall communication strategy. Same approach that worked over past 25 years will not work, should be modified to utilize…

Importance of color and shape, from designers point of view

May 24, 2013

One of the most difficult and easiest at times decisions that designer has to resolve is usage of color and selection of shape of an object when doing website design and graphic design. Different colors and shapes mean different things, help or distract user from understanding subject of an article, promotion, brand or whole website. In eyes of a client, selection of colors or shapes usually is a subjective choice based on some science, but mostly intuition. Designers, especially experienced ones, do this selection automatically, based on expertise and experience. Often, this needs to be revisited and can be one…

Email newsletter templates and email newsletter design

May 15, 2013

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need to develop a workflow of email communication, determine where emails are obtained, contact possible email rental services and decide which email newsletter distribution service you will use. Design a conversion system In email communication, similar rules apply as in many other media. Users will not…

Evaluate website for invisible problems which can affect performance

May 4, 2013

Evaluate your website performance. Avoid falling a victim to invisible threats. There are many problems hidden form inexperienced view, which can cause long-term pain for the website and their owners. Think of it as a patient, with an unknown illness, and only way to find out is when it is too late and it is time to go to ER. Similarly, taking care of a website, while it is still operating well, is important to prolong its’ lifespan. At the same time, it is not a good idea to try to extend it too long, as it becomes stale and…

Building stronger brand by building trust

April 27, 2013

Build stronger brand and get more leads by building trust with prospects. One of the most common problems of marketing new or even established services or products is in making incorrect assessment and assuming that customer can trust you. Trust, by itself, is nothing other then branding asset, which is acquired over long period of time. The lack of exposure of brand to a particular group of users usually means a lack of trust, which must be overcome with a new prospect. Typical challenges which many businesses face are in prioritizing efforts and budgets. Sometimes, building confidence lags behind after…

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