How to optimize Facebook and LinkedIn lead generation campaigns.

Through a lengthy and expensive process, many businesses come to realize that it is vital to run multi-channel marketing campaigns that rely on search and social media. Advanced targeting capabilities of Facebook and LinkedIn allow marketers to narrow down promotion to right audience and run more test campaigns. However, we still find that many organizations rely on the organic traffic from social channels and are not using tools available in Facebook and LinkedIn to run effective lead generation campaigns. Even when the tools are used, lead forms are not used efficiently, which leads to poor campaign results. Common mistakes Here are common mistakes that happen…

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